“Mistakes Were Made”

23 April 2004

The DNC has used clips from Dubya’s recent press conference to produce a campaign ad (Windows Media Player version, Real Player version).

Arkhangel calls this “the first great negative ad of this campaign … Someone at the DNC should … plaster the airwaves from now until November with this ad. It’s that good.” Michael Froomkin isn’t so sure: “shouldn’t someone at least jazz it up a bit with visuals: the flight suit, for example? One of the stills of the flag-draped coffins that just got Tami Cilicio—and her husband—fired?”

I tend to agree more with Arkhangel. Froomkin’s question reminds me of an epigram from a book on marketing that I read many many years ago: “Interesting words need boring graphics.”

• Later: Deaths and distinctions
• Earlier: Where the rocks are treyf